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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q158-Q163):

NEW QUESTION # 158
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

A. Make sure the filename has a date stamp to avoid duplication
B. Make sure the file is placed on the correct subfolder within the SFTP
C. Use the exact filename used for the trigger in the import File Activity
D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Answer: D

Explanation:
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

NEW QUESTION # 159
What are entry source types for Journey Builder?

A. Data Extension, Salesforce Community, GA360, Email List
B. Data Extension, Cloud Pages, Email List, API Event
C. Data Extension, Audience Studio, API Event, Date Based Event
D. Data Extension, Email List, API Event, Date Based Event

Answer: D

Explanation:
The entry source types for Journey Builder include:
C). Data Extension, Email List, API Event, Date Based EventThese sources allow a marketing campaign to automatically start or transition contacts based on their interaction with various data sources:
Data Extension: Contacts can be injected into a journey based on records in a data extension.
Email List: Contacts from a specific email list can be used as an entry event.
API Event: This allows external systems to trigger entry into a journey.
Date Based Event: Contacts can enter a journey based on a specific date or a date attribute in a data extension.
Reference: Salesforce Help - Journey Builder Entry Sources

NEW QUESTION # 160
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

A. A Dedicated IP is automatically warmed up
B. Image URLS are wrapped with the appropriate brand URL
C. The out-of-the-box profile center will display NTO branding
D. A different click domain can be used for each brand

Answer: B

Explanation:
The Sender Authentication Package (SAP) allows the image URLs to be wrapped with the appropriate brand URL, which enhances the branding and deliverability of the emails. The SAP does not affect the profile center branding, the click domain, or the IP warming.

NEW QUESTION # 161
Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

A. Publication Lists
B. Data Extensions
C. Groups

Answer: A

NEW QUESTION # 162
Which three options determine when a contact could enter a journey?
Choose 3 answers.

A. Re-entry by date
B. Re-entry at any time
C. Re-entry only after exiting
D. Re-entry by attribute
E. No re-entry

Answer: B,C,E

Explanation:
The options that determine when a contact can enter a journey in Marketing Cloud's Journey Builder include:
A). Re-entry at any time: Contacts can re-enter the journey immediately after their previous participation ends.
D). No re-entry: Contacts are not allowed to re-enter the journey once they have entered it, regardless of whether they have completed it or not.
E). Re-entry only after exiting: Contacts can only re-enter the journey after they have fully exited, ensuring they complete all activities before re-entering.
Reference: Salesforce Help - Journey Settings

NEW QUESTION # 163
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MCE-Admn-201 Review Guide, MCE-Admn-201 Latest Real Test

Salesforce MCE-Admn-201 Latest Real Test, MCE-Admn-201 Latest Test Guide

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q158-Q163):

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